Healthcare PR and Communications Services

Services that achieve outcomes

We have distilled our offering into the two core services where we deliver the greatest impact for health organisations:

MERTO Map Strategy and Breakthrough Health Campaigns.

Through these two core services, we deliver outcomes for organisations across the whole healthcare spectrum, including the NHS, health tech/medical devices, private health service providers, professional organisations, consumer health businesses, charities/NGOs and the life sciences.

MERTO Map Strategy

Be certain on the ‘most effective route to outcomes’

The healthcare landscape is complex. These complexities are there in the emotions, habits and preferences of the people you’re looking to influence, and in the external landscape that they - and your organisation - exist within. 

Yet, despite these complexities, and the significant value of getting things right, most PR programmes are informed by limited research and insight. The result is disappointing levels of impact and significant wastes of time, energy and budget.

The MERTO Map is our antidote to this. It unravels complexity with an audience-first approach and it uses data, behaviour science and prioritisation to provide certainty on the ‘most effective route to outcome’.

Our approach 

  • Audience-insights - deep dive research to identify and understand your priority audiences, structured into actionable insights on barriers and drivers.

  • Strategy and messaging - big picture strategic levers and a narrative that will cut through the noise, build differentiated authority and drive priority audiences to act.

  • User journeys maps - see how to move your priority audiences through the funnel, from awareness to action.

Book a MERTO Map Demo (20 mins)

The MERTO Certainty

  • "The MERTO Map enabled us to systematically identify and understand our key stakeholders, optimising our engagement approach to deliver positive organisational outcomes."

    Andy Riley, Head of the Personalised Care Institute

  • “MERTO helped us focus on what was delivering impact and cut out things that weren’t. The work that followed has been really successful.”

    Laura Marlow, External Communications Lead, Ascenti

  • “The MERTO gave us an excellent strategic foundation. It helped us to prioritise and gave us confidence that Evergreen would represent us excellently, which they have!”

    Nick Wright, Marketing Director, OutsideClinic

Breakthrough Health Campaigns

Cut through, build authority and drive audiences to act

It’s a busy world and healthcare is a crowded space. Many health organisations say they find it difficult to cut-through the noise with PR and communications activity - and even those that do say they’re often disappointed with the impact.

To be effective, campaigns must contain multiple elements. Mass exposure to a weak message does not deliver impact. A good idea with poor evidence or execution will not secure the results you deserve. It helps, of course, if you have the formula.

Our breakthrough campaigns win attention, build differentiated authority and drive priority stakeholders to act. Whether its 140,000 petition signatures for Tinntius UK, an 800% increase in GP sign-ups for the Royal College of GPs or 10 new PMI and occupational health customers for Acenti in three months, we know how to create health campaigns that drive immediate impact and sustained long-term value.

Our approach:

  • Impossible to ignore - we create campaigns that cut through with your priority audiences, making waves via the channels that most influence them

  • Impossible to deny - we ensure your campaign - and organisation - are trusted by your target audiences and that your arguments stand up to scrutiny

  • Possible to lead - we create campaigns that accentuate your core purpose, that differentiate you from competitors and that create deeper connections with key audiences

Book an Intro Call

Breakthrough Campaign Impact

  • “The most successful campaign in our history.”

    David Stockdale, Chief Executive, Tinnitus UK

  • “Experts in healthcare. Drove leads that led to new revenue.”

    Lawrie Campbell, Chief Strategy Officer, Meddbase

  • “Transformed the communication of our science, making it extremely visible.”

    Tim Finnigan, Scientific Advisor, Quorn

  • “Incredible work. Thanks for making our dreams a reality."

    Lisa Artis, Deputy Chief Executive, The Sleep Charity

Let’s work together

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