Services that achieve outcomes

This is our full MERTO Framework process and ensures certainty of impact. It includes goal interrogation and KPI-setting, audience mapping and prioritisation, and research to uncover behavioural and contextual barriers. The decision-ready insights we uncover feed into our strategic ideation phase, where we unlock the priority levers, creative treatment, messages and activities that will lead to a series of user journeys that, together, generate the intended outcome. It really works and has driven outcomes for NHS organisations, health tech businesses, private healthcare companies, royal colleges and government organisations.

We are the health storytellers. With 20 years of experience in the industry we understand the complexities, the language and the emotional and rational barriers and drivers that prevent or generate action - whether from commissioners, members of the public, government officials or clinicians. Our unique ‘Narrative Framework to Action’ allows us to help you tell your story in a way that will win the hearts and minds of your priority audiences and, ultimately, drive the actions and measurable outcomes you want to see.

Too many PR and communications agencies think channel-first rather than audience-first, but measurable outcomes are only achieved when we inspire people to take action. Our ‘Audience Mapping and Prioritisation’ process is unique to Evergreen PR. It enables us to identify all of the people involved in the behaviour or decision you are trying to influence and to systematically identify those with the greatest power to influence the outcome, so you know where to focus energy and investment.

We have won more than 30 industry awards because of our ability to achieve and demonstrate measurable outcomes for our clients. Our founder, a Chartered PR practitioner, has even won an AMEC award and delivers training on best practice evaluation methods. Check out our practical guide to demonstrating business and health outcomes.

You never get a second chance to make a first impression. We have a track record for helping businesses launch healthcare and consumer health products that achieve ‘success on arrival‘ and provide solid foundations for future growth. This proven success led to the development of our fully integrated ‘Success On Arrival’ service, which generates instant sales and fills the funnel, while also building awareness and credibility.

Our ‘Integrated Lead Generation’ campaigns utilise our fast-funnel approach to moving prospects quickly from awareness to action. We use our health expertise and audience insights to develop precise campaigns that capture interest and, through user journey mapping, provide educational opportunities that build authority, demonstrate expertise and give people the motivation and capability to take action. These campaigns have been particularly successful for private healthcare companies, health tech and med tech businesses.

We are media relations experts and have more than 20 years’ experience of working with the press to help health organisation achieve their goals. We regularly work with national TV and radio, broadsheet and tabloid journalists, healthcare and clinical trade, digital health media and regional journalists. Whether it is generating media packages, issuing reactive comment, securing backlinks or providing media training, we can help you to utilise Earned Media to build your reputation and trigger the actions you want to see.

Creativity sells and we are experts in using this to fuel content marketing that generates growth. Our creative house consistently delivers top quality video, animation and design to provide hero campaign elements that support our drive to achieve outcomes, while our marketers and copywriters put this together with compelling narrative-driven copy to produce excellent content for newsletters, websites, blogs, social media, reports, information leaflets and much more. The focus is on content that inspires your priority audiences to act.

We can help you to create inspiring and informative public health and disease awareness campaigns that improve and protect health.

We work with charities, NHS organisations and others to create evidence-based campaigns that lead to healthier behaviours and ensure greater understanding of disease management.

We work with a wide range of charities, royal colleges and commercial health organisations to develop organisation and industry-defining thought-leadership campaigns that identify fresh insights that have a lasting impact.

True thought leadership requires great expertise since, by its nature, it must demonstrate a level of knowledge and thinking that progresses current thinking.

As genuine health experts, we start from a position of understanding. We then work with subject experts and undertake detailed desk research to unlock insights that enable genuine cut-through and create long-lasting value.

We support charities and commercial organisations to develop policy-driven campaigns that fuel their public affairs activity. From political events to manifestos to networking and political engagement, we help our clients to understand the current landscape, develop their positions and instigate change.

With 20 years of experience in health communications, we have a powerful and growing network of influential contacts. We manage relationships with priority media and stakeholders, from broadcast journalists to MPs to NHS leaders, to help our clients improve health and achieve their objectives.